Real problems. Real performance improvements.
Hands-on experience across different funnels, platforms and business models.
NaaiteX
Rebuilt the tracking infrastructure using server-side tracking and Meta CAPI.
Business impact: Meta receives far more reliable purchase signals, giving campaigns better data to optimize against.
Velora Skincare
Improved the quality of customer data being sent to Meta.
Business impact: Stronger conversion signals help Meta identify higher-intent buyers more effectively.
MX Shop
Implemented and validated browser/server event tracking and deduplication.
Business impact: Conversions keep reporting even when the browser drops the event.
DNK
Implemented consent-aware measurement and validated consent-state behavior.
Business impact: Measurement stays compliant without giving up usable data.
Dubai Cleaning Service
Built conversion tracking for the actions that generate real leads.
Business impact: Google Ads optimizes toward the enquiries that actually convert.
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