← Selected work

Dubai Cleaning Service

Category
Lead Generation
Service
Google Ads + GA4 conversion tracking
Industry
Home services (Dubai)
Result
Form, call and WhatsApp leads tracked
Tag Assistant showing the Google Ads conversion tag fired on lead form submit

The problem

Google Ads could not properly count leads.

There was no clear tracking for lead form submits, call button clicks, or WhatsApp button clicks, so it was hard to know which ads brought real leads.

The system

Layer 01
GTM connect

Website access, a tracking plan for conversions, and Google Tag Manager installed on WordPress.

Layer 02
Conversion plan

Lead form submit as the main conversion, plus call button and WhatsApp button clicks.

Layer 03
Tags

GA4 event tags for each lead action and a Google Ads conversion tag for the form submit.

Layer 04
Testing

GTM preview and GA4 Debug View confirmed every tag before launch.

What I implemented

  1. 01Google Tag Manager setup on WordPress
  2. 02GA4 event tracking for lead form, call, and WhatsApp actions
  3. 03Google Ads conversion tracking for lead form submit
  4. 04Full testing in GTM Preview and GA4 Debug View

Validation

Tag Assistant showing the Google Ads conversion tag fired on lead form submit
Lead form submit trigger fired both the GA4 event and the Google Ads conversion tag.
GA4 debug view showing lead form submit events
lead_form_submit and whatsapp_button_click visible in GA4 Debug View.

Result

Form + Call + WhatsApp
Key lead actions tracked
Lead form
Google Ads conversion plus GA4 event.
Call click
Tracked as a GA4 event.
WhatsApp click
Visible in GA4 Debug View.

Related services

Conversion Tracking GA4 + GTM