Measure
GA4GTMServer-Side TrackingMeta CAPIConversion Tracking
Analytics • Media Buying • Creative Production
Your ads don't need
more guesswork.
They need better data, better media buying, and better creative.
I help agencies and ecommerce brands build a performance system that tracks accurately, buys smarter, and turns better creative into more conversions.
95%+
Purchase tracking accuracy
Web Analytics
GA4
Google Tag Manager
Server-Side Tracking
Meta CAPI
Media Buying
Creative Production
CRO
Brands I've worked with
More ad spend won't fix a broken growth system.
If your tracking is inaccurate, Meta and Google optimize against bad signals.
If your media buying is weak, you're paying too much for the right traffic.
If your creative stops people from scrolling, even great targeting won't save the campaign.
That's why I work across the full performance loop:
Acquire
Meta AdsGoogle AdsMedia BuyingCampaign Optimization
Create
Short-form VideoReelsMotion GraphicsAd Creatives
02 — Free offer
Free 20-Minute
Free 20-Minute
Growth Audit
I'll look at your tracking, campaigns and conversion funnel and identify the biggest thing holding back performance.
Book My Free AuditNo pressure. No generic marketing pitch.
You'll leave with
- 01What's leaking data or ad spend
- 02What I'd fix first
- 03A practical action plan — whether you hire me or not
Everything your performance funnel needs.
Build a measurement system you can actually trust.
GA4, GTM, server-side tracking, Meta CAPI, Google Ads conversions, enhanced conversions and data quality optimization.
Outcome: Better signals. Better attribution. Better decisions.
02
Media Buying
Build and optimize Meta and Google campaigns around real business outcomes.
From campaign structure and audience strategy to creative testing, budget allocation and scaling.
Outcome: Less wasted spend and more predictable acquisition.
03
Creative Production
Your ads need more than pretty visuals.
My creative team produces short-form videos, reels, motion graphics and performance-focused ad creatives designed for paid media.
Outcome: More creative testing and more opportunities to find winning ads.
04
CRO & Funnel Optimization
More traffic isn't always the answer.
I identify friction across landing pages, funnels and conversion points so more of your existing traffic becomes revenue.
Outcome: More conversions from the traffic you're already paying for.
05
AI & Marketing Automation
Connect your marketing systems and remove repetitive manual work.
Lead routing, reporting, CRM workflows, data automation and AI-assisted processes.
Outcome: Faster operations with less manual work.
Real problems. Real performance improvements.
NaaiteX
95%+ purchase tracking accuracy
Rebuilt the tracking infrastructure using server-side tracking and Meta CAPI.
Business impact: Meta receives far more reliable purchase signals, giving campaigns better data to optimize against.
View Case Study
Meta Measurement
Velora Skincare
EMQ 4.4 → 9.3
Improved the quality of customer data being sent to Meta.
Business impact: Stronger conversion signals help Meta identify higher-intent buyers more effectively.
View Case Study
Server-Side Tracking
MX Shop
Browser + Server
Implemented and validated browser/server event tracking and deduplication.
Business impact: Conversions keep reporting even when the browser drops the event.
View Case Study
Privacy-Ready Measurement
DNK
DENIED → GRANTED
Implemented consent-aware measurement and validated consent-state behavior.
Business impact: Measurement stays compliant without giving up usable data.
View Case Study
Lead Generation
Dubai Cleaning Service
Built conversion tracking for the actions that generate real leads.
Business impact: Google Ads optimizes toward the enquiries that actually convert.
View Case Study
300+
Projects
300+ projects across marketing, analytics, tracking and digital growth
Hands-on experience across different funnels, platforms and business models.
Business impact: You get practical solutions based on real campaign and tracking problems—not textbook theory.
One growth system. Three stages.
01 — Measure
We make sure your data is accurate and your conversion signals are working.
02 — Acquire
We put that data to work through Meta, Google and performance media buying.
03 — Create & Optimize
We produce new creative, test what works and optimize the funnel around the winners.
Your clients. Your relationship. My team behind the scenes.
Need a reliable performance team without hiring five specialists?
I can work as your white-label growth partner across:
Tracking & Analytics
GA4 • GTM • Server-Side • Meta CAPI
Paid Media
Meta • Google • Performance Optimization
Creative Production
Reels • Motion Graphics • Ad Creatives
You keep the client relationship.
I help you deliver the technical and performance work.
Turn ad spend into measurable revenue.
I help ecommerce brands connect the entire growth loop:
Track
Analyze
Advertise
Create
Optimize
Accurate conversion data feeds your ad platforms.
Better media buying gets your products in front of the right people.
Better creative gives them a reason to stop, click and buy.
CRO then helps turn more of that traffic into customers.
Video portfolio
Creative built for paid media, not for showreels.
Meta Ads
Hook-first product ads
Short-form creative built for paid feeds.
Reels
Creator cut-downs
One shoot, many testable variants.
Motion
Motion graphics
Results explained in fifteen seconds.
Explainer
Tracking, explained
Measurement made legible for clients.
09 — About
I'm Ridwan.
I combine web analytics, media buying and performance creative to help brands make better decisions and grow more efficiently.
With 6+ years of experience and a team supporting creative production, I can work across the full journey — from the first impression to the final conversion.
Shekh Ridwanul Karim · ridwan.digital
6+
Years of experience
300+
Projects
95%+
Tracking accuracy
Selected ecommerce project
Selected ecommerce project
GLOBAL
Client experience
Notes
Short writing on measurement, paid media, and automation.
AI agents in a growth stack
Where they genuinely help, and where they quietly break things.
Sep 2026
The audit I run before touching budget
Nine checks that decide whether scaling is even safe.
Sep 2026
Consent Mode without losing your data
What still gets measured when a visitor says no.
Sep 2026
A reporting loop that runs itself
n8n, a warehouse, and one weekly digest the client actually reads.
Sep 2026
Event quality is a media buying lever
Better match quality changes what the algorithm can optimize toward.
Sep 2026
Why your purchase count is always short
Browser-only tracking drops events long before the platform sees them.
Sep 2026
10 — FAQ
Questions
Questions
I get asked.
No. Tracking is one part of the system. I also provide Meta and Google media buying, CRO, creative production and marketing automation.
Yes. You can bring me in for tracking, paid media, creative production or a combination depending on what your business needs.
Yes. I offer white-label support for agencies that need additional analytics, media buying or creative production capacity.
Yes. I have a creative team that can produce short-form videos, reels, motion graphics and other paid-social creatives.
That's fine. The audit isn't about finding problems for the sake of it. I'll identify whether there's a meaningful opportunity to improve tracking, acquisition, creative or conversion performance.
11 — Contact
Let's find the biggest thing holding your growth back.
Tell me what's happening with your ads, tracking or creative.
Currently booking October — 3 project slots.
hello@ridwan.digital
Shekh Ridwanul Karim · ridwan.digital
Follow the work
in progress.