← Selected work

DNK

Category
Privacy-Ready Measurement
Service
Cookiebot CMP + Consent Mode
Industry
Ecommerce (Fashion)
Result
Consent state validated, Denied → Granted
Tag Assistant showing consent states updating from denied to granted

The problem

Consent was not clearly controlled.

Ads and analytics tags could fire without a proper user choice, and there was no clean proof of consent states during testing. The goal: tracking that works only after consent, with tags kept organized.

The system

Layer 01
CMP setup

Cookiebot script added and the banner prepared to control consent on the site.

Layer 02
Consent Mode in GTM

Google Consent Mode enabled with URL passthrough and default consent behavior.

Layer 03
Tag rules

Facebook PageView requires ad_storage; the Google tag uses built-in consent checks.

Layer 04
Testing proof

Consent starts as Denied and updates to Granted after the user acts.

What I implemented

  1. 01Cookiebot CMP installed and connected to the store
  2. 02Google Consent Mode enabled in GTM with URL passthrough
  3. 03Consent rules applied to key tags: Ads, Analytics, Pixel
  4. 04Full testing with Tag Assistant, consent states verified

Validation

Consent choices shown to shoppers on the DNK store
Clear options to allow or deny cookies, testable live.
Tag Assistant showing consent states updating from denied to granted
Consent updates from Denied to Granted after user action.

Result

Denied → Granted
Consent state validated
Cookiebot
CMP installed and connected.
Consent Mode
Enabled in GTM with URL passthrough.
Compliant
Tags now respect the user choice.

Related services

Conversion Tracking GA4 + GTM