/* =========================================================================
   RIDWAN Digital — main stylesheet
   Tokens on :root; every value below mirrors the design artboards.
   ========================================================================= */

:root {
  --paper: #EFEDE8;
  --surface: #F7F6F3;
  --surface-alt: #F1EFEB;
  --ink: #14120F;
  --ink-2: #3A342D;
  --ink-3: #4A443C;
  --muted: #6B6459;
  --muted-2: #9A9287;
  --on-dark: #EFEDE8;
  --on-dark-2: #B8B1A6;
  --on-dark-3: #78716A;
  --accent: #E0592F;
  --hairline: rgba(20,18,15,.12);
  --hairline-dark: rgba(239,237,232,.16);
  --radius-card: 24px;
  --radius-lg: 26px;
  --radius-sm: 12px;
  --container: 1280px;
  --gutter: clamp(20px, 5vw, 56px);
  /* Extra tokens the artboards use but the brief did not name */
  --white: #fff;
  --on-dark-pill: #C9C3B8;
  --dot: #DDD8D0;
  --border-soft: rgba(20,18,15,.09);
  --border-mid: rgba(20,18,15,.16);
  --border-strong: rgba(20,18,15,.22);
  --rule-dark: rgba(20,18,15,.18);
  --font-display: 'Schibsted Grotesk', 'Helvetica Neue', Arial, sans-serif;
  --font-body: 'Manrope', 'Helvetica Neue', Arial, sans-serif;
  --section: clamp(64px, 9vw, 120px);
  --section-inner: clamp(56px, 8vw, 110px);
  --ease: cubic-bezier(.2,.7,.2,1);
}

@font-face { font-family: 'Schibsted Grotesk'; font-style: normal; font-weight: 400 900; font-display: swap; src: url('../fonts/schibsted-grotesk-latin.woff2') format('woff2'); }
@font-face { font-family: 'Schibsted Grotesk'; font-style: italic; font-weight: 400 900; font-display: swap; src: url('../fonts/schibsted-grotesk-italic-latin.woff2') format('woff2'); }
@font-face { font-family: 'Manrope'; font-style: normal; font-weight: 200 800; font-display: swap; src: url('../fonts/manrope-latin.woff2') format('woff2'); }

/* ---------- Base ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body { margin: 0; background: var(--paper); color: var(--ink); font-family: var(--font-body); font-size: 16px; line-height: 1.55; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img, svg, video { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; transition: color .2s var(--ease), border-color .2s var(--ease), background-color .2s var(--ease); }
a:hover { color: var(--accent); }
button { font: inherit; color: inherit; }
::selection { background: var(--accent); color: var(--white); }
h1, h2, h3, h4 { margin: 0; font-family: var(--font-display); }
p { margin: 0; }
input, select, textarea, button { font-family: var(--font-body); }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 4px; }
.skip-link { position: absolute; left: -9999px; top: 12px; z-index: 100; padding: 10px 16px; background: var(--ink); color: var(--paper); border-radius: 999px; }
.skip-link:focus { left: 12px; }

.container { max-width: var(--container); margin: 0 auto; padding-inline: var(--gutter); }
.section { padding-top: var(--section); }
.section--inner { padding-top: var(--section-inner); }
.anchor { scroll-margin-top: 90px; }
.ac { color: var(--accent); }
.ai { font-style: italic; font-weight: 500; color: var(--accent); }
strong { font-weight: 700; }

.h1 { font-weight: 800; font-size: clamp(38px, 5.6vw, 78px); line-height: .96; letter-spacing: -.045em; text-wrap: balance; }
.h2 { font-weight: 800; font-size: clamp(28px, 3.8vw, 52px); line-height: 1.02; letter-spacing: -.035em; }
.h3 { font-weight: 700; font-size: clamp(24px, 2.4vw, 32px); letter-spacing: -.03em; }
.big-num { font-family: var(--font-display); font-weight: 800; font-size: clamp(46px, 6vw, 84px); line-height: .9; letter-spacing: -.05em; }
.big-num--word { font-size: clamp(34px, 4vw, 58px); letter-spacing: -.04em; }
.eyebrow { font-size: 12px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); }
.eyebrow--dot { display: flex; align-items: center; gap: 10px; }
.eyebrow--dot::before { content: ''; width: 7px; height: 7px; border-radius: 50%; background: var(--accent); }
.eyebrow--dim { color: var(--muted-2); }
.eyebrow--soft { color: var(--muted); }
.eyebrow--on-dark { color: var(--on-dark-2); }
.kicker { font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; }
.arrow { font-family: var(--font-display); }
.dot { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); flex: none; }

/* ---------- Buttons ---------- */
.btn { display: inline-flex; align-items: center; gap: 10px; padding: 16px 28px; border-radius: 999px; font-weight: 600; font-size: 15px; line-height: 1.2; border: 1px solid transparent; cursor: pointer; text-decoration: none; transition: background-color .2s var(--ease), color .2s var(--ease), border-color .2s var(--ease); }
.btn--primary { background: var(--accent); color: var(--white); }
.btn--primary:hover { background: var(--ink); color: var(--white); }
.btn--primary.btn--on-dark:hover { background: var(--paper); color: var(--ink); }
.btn--secondary { background: transparent; border-color: var(--border-strong); color: var(--ink); }
.btn--secondary:hover { border-color: var(--ink); color: var(--ink); }
.btn--dark { background: var(--ink); color: var(--paper); }
.btn--dark:hover { background: var(--accent); color: var(--white); }
.btn--sm { padding: 10px 18px; font-size: 14px; }
.btn--lg { padding: 18px 30px; font-size: 16px; }
.btn--block { width: 100%; justify-content: center; }
.btn-row { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }
.text-link { display: inline-flex; align-items: center; gap: 10px; margin-top: clamp(24px, 3vw, 36px); font-size: 15px; font-weight: 600; }
.panel--dark .btn:focus-visible, .band .btn:focus-visible, .result :focus-visible, .related-case :focus-visible, .site-footer :focus-visible { outline-color: var(--paper); }

/* ---------- Header ---------- */
.site-header { position: sticky; top: 0; z-index: 50; background: rgba(239,237,232,.88); -webkit-backdrop-filter: blur(14px); backdrop-filter: blur(14px); border-bottom: 1px solid var(--hairline); }
.site-header__inner { max-width: var(--container); margin: 0 auto; padding: 14px var(--gutter); display: flex; align-items: center; gap: 24px; }
.brand { display: flex; align-items: center; gap: 12px; }
.brand:hover { color: var(--ink); }
.brand__portrait { width: 34px; height: 34px; border-radius: 50%; object-fit: cover; object-position: 50% 12%; background: var(--ink); }
.brand__word { font-family: var(--font-display); font-weight: 800; font-size: 19px; letter-spacing: -.02em; }
.site-nav { margin-left: auto; }
.site-nav__list { list-style: none; margin: 0; padding: 0; display: flex; align-items: center; gap: clamp(14px, 2vw, 26px); font-size: 14px; font-weight: 500; }
.site-nav__list a { display: inline-block; padding: 8px 0; }
.site-nav__list a.is-active { color: var(--accent); }
.header-cta { flex: none; }
.nav-toggle { display: none; width: 44px; height: 44px; margin-right: -8px; padding: 0; border: 0; background: transparent; cursor: pointer; flex-direction: column; align-items: center; justify-content: center; gap: 6px; }
.nav-toggle span { display: block; width: 22px; height: 2px; background: var(--ink); transition: transform .25s var(--ease), opacity .25s; }
.nav-toggle[aria-expanded="true"] span:first-child { transform: translateY(4px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:last-child { transform: translateY(-4px) rotate(-45deg); }

@media (max-width: 900px) {
  .nav-toggle { display: flex; }
  .site-header { position: sticky; }
  /* backdrop-filter makes the header the containing block for fixed children, so the overlay is positioned absolutely below it instead */
  .site-nav { position: absolute; top: 100%; left: 0; right: 0; height: calc(100dvh - 100%); background: var(--paper); padding: 24px var(--gutter) 40px; margin: 0; transform: translateY(-8px); opacity: 0; visibility: hidden; transition: opacity .25s var(--ease), transform .25s var(--ease), visibility 0s .25s; overflow: auto; border-top: 1px solid var(--hairline); }
  .site-nav.is-open { opacity: 1; visibility: visible; transform: none; transition-delay: 0s; }
  .site-nav__list { flex-direction: column; align-items: flex-start; gap: 4px; }
  .site-nav__list a { font-family: var(--font-display); font-size: 28px; font-weight: 700; letter-spacing: -.02em; padding: 12px 0; }
  .header-cta { margin-left: auto; }
  body.nav-open { overflow: hidden; }
}
@media (max-width: 480px) {
  .header-cta { padding: 10px 14px; font-size: 13px; }
}

/* ---------- Hero ---------- */
.hero { max-width: var(--container); margin: 0 auto; padding: clamp(44px, 6vw, 88px) var(--gutter) clamp(28px, 4vw, 48px); }
.hero__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 400px), 1fr)); gap: clamp(32px, 5vw, 72px); align-items: end; padding: 0; }
.hero .eyebrow { margin-bottom: clamp(18px, 2.6vw, 28px); }
.hero .h1 { margin-bottom: clamp(16px, 2vw, 22px); }
.hero__statement { font-family: var(--font-display); font-weight: 500; font-size: clamp(20px, 2.4vw, 32px); line-height: 1.16; letter-spacing: -.025em; margin-bottom: clamp(18px, 2.4vw, 26px); color: var(--ink-2); max-width: 26ch; }
.hero__lead { margin-bottom: clamp(26px, 3.4vw, 36px); font-size: clamp(16px, 1.5vw, 18px); line-height: 1.55; color: var(--ink-3); max-width: 48ch; }
.hero__visual { position: relative; justify-self: center; width: 100%; max-width: 470px; }
.hero__arch { position: absolute; inset: auto 0 0 0; height: 82%; background: var(--ink); border-radius: 230px 230px 20px 20px; }
.hero__ring { position: absolute; left: 50%; bottom: 14%; transform: translateX(-50%); width: 74%; aspect-ratio: 1; border: 1px solid rgba(224,89,47,.5); border-radius: 50%; }
.hero__portrait { position: relative; display: block; width: 100%; height: auto; filter: drop-shadow(0 30px 50px rgba(20,18,15,.28)); }
.hero__stat { position: absolute; right: -4px; bottom: 16%; background: var(--paper); border: 1px solid var(--hairline); border-radius: 14px; padding: 12px 16px; box-shadow: 0 18px 40px -22px rgba(20,18,15,.5); }
.hero__stat-value { font-family: var(--font-display); font-weight: 800; font-size: 26px; line-height: 1; letter-spacing: -.03em; }
.hero__stat-label { font-size: 10px; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); margin-top: 5px; }
@media (max-width: 480px) { .hero__stat { right: 0; } }

/* ---------- Marquee ---------- */
@keyframes rd-marquee { from { transform: translateX(0); } to { transform: translateX(-50%); } }
.marquee { border-top: 1px solid var(--hairline); border-bottom: 1px solid var(--hairline); padding: 16px 0; overflow: hidden; }
.marquee__track { display: flex; width: max-content; animation: rd-marquee 42s linear infinite; }
.marquee:hover .marquee__track { animation-play-state: paused; }
.marquee__group { display: flex; align-items: center; gap: 34px; padding-right: 34px; font-family: var(--font-display); font-size: 13px; font-weight: 600; letter-spacing: .18em; text-transform: uppercase; color: var(--ink-3); white-space: nowrap; }
.marquee__dot { color: var(--accent); }

/* ---------- Brands strip ---------- */
.brands { padding-top: clamp(32px, 4.5vw, 56px); }
.brands__inner { display: flex; align-items: center; gap: clamp(20px, 3vw, 44px); flex-wrap: wrap; }
.brands__label { flex: none; font-size: 11px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--muted); max-width: 14ch; line-height: 1.5; }
.brands__grid { flex: 1; min-width: min(100%, 280px); display: grid; grid-template-columns: repeat(auto-fit, minmax(90px, 1fr)); gap: clamp(14px, 2vw, 28px); align-items: center; }
.brands__item { position: relative; display: block; height: 34px; opacity: .75; transition: opacity .2s var(--ease); }
a.brands__item:hover { opacity: 1; }
.brands__item img { width: 100%; height: 100%; object-fit: contain; object-position: 50% 50%; }
@media (max-width: 768px) {
  .brands { padding-top: 36px; }
  .brands__inner { flex-direction: column; align-items: center; gap: 22px; }
  .brands__label { max-width: none; text-align: center; }
  .brands__grid { width: 100%; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px 16px; justify-items: center; }
  .brands__item { width: 100%; max-width: 120px; height: 32px; padding: 0 6px; }
}
@media (max-width: 360px) {
  .brands__grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

/* ---------- YouTube button ---------- */
.youtube { padding-top: clamp(28px, 3.6vw, 44px); }
.youtube__inner { display: flex; justify-content: center; }
.youtube__btn { gap: 12px; padding: 14px 24px; }
.youtube__badge { flex: none; display: flex; align-items: center; justify-content: center; width: 28px; height: 20px; border-radius: 6px; background: rgba(255,255,255,.2); font-size: 10px; }

/* ---------- Section head ---------- */
.section-head { display: flex; align-items: baseline; justify-content: space-between; gap: 24px; flex-wrap: wrap; border-bottom: 1px solid var(--hairline); padding-bottom: 20px; margin-bottom: clamp(28px, 4vw, 48px); }
.section-head--tight { margin-bottom: clamp(20px, 2.6vw, 32px); }
.section-head--wide .h2 { max-width: 26ch; }
#work .section-head, #reel .section-head { margin-bottom: clamp(32px, 4vw, 56px); }
.section-head--notes { margin-bottom: clamp(28px, 3.5vw, 44px); }
#reel .h2, #blog .h2 { font-size: clamp(30px, 4vw, 54px); }
.section-head__sub { margin-top: 10px; font-size: 16px; color: var(--muted); }
.section-head__link { font-size: 13px; font-weight: 600; letter-spacing: .02em; }

/* ---------- Problem ---------- */
.problem__points { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr)); gap: clamp(20px, 3vw, 40px); margin-bottom: clamp(32px, 4vw, 56px); }
.problem__points p { font-size: 16px; line-height: 1.6; color: var(--ink-3); }
.problem__lead { margin-bottom: clamp(20px, 2.6vw, 28px); font-size: 15px; font-weight: 600; letter-spacing: .02em; color: var(--ink); }
.problem__cards { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); gap: clamp(16px, 2vw, 20px); }
.loop-card { background: var(--surface); border: 1px solid var(--border-soft); border-radius: 20px; padding: clamp(22px, 2.6vw, 30px); display: flex; flex-direction: column; gap: 16px; min-height: 210px; }
.loop-card--dark { background: var(--ink); color: var(--on-dark); border-color: transparent; }
.loop-card__num { font-family: var(--font-display); font-size: 12px; font-weight: 700; letter-spacing: .16em; color: var(--accent); }
.loop-card__title { font-weight: 700; font-size: clamp(26px, 2.8vw, 34px); letter-spacing: -.03em; }
.pill-list { display: flex; flex-wrap: wrap; gap: 8px; margin-top: auto; }
.pill { padding: 7px 13px; border: 1px solid var(--border-mid); border-radius: 999px; font-size: 12px; color: var(--ink-3); }
.loop-card--dark .pill { border-color: rgba(239,237,232,.24); color: var(--on-dark-pill); }
.pill--accent { background: var(--accent); color: var(--white); border-color: transparent; padding: 6px 12px; font-size: 11px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; }
.pill--outline-dark { border-color: rgba(239,237,232,.28); color: var(--on-dark-pill); padding: 6px 12px; font-size: 11px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; }
.pill--light { padding: 8px 15px; font-size: 13px; font-weight: 500; }
.pill-list--tags { margin: 0 0 20px; gap: 10px; }
.pill-list--hero { margin-top: clamp(24px, 3vw, 36px); }

/* ---------- Panels ---------- */
.panel { border-radius: var(--radius-card); padding: clamp(24px, 3vw, 40px); }
.panel--light { background: var(--surface); border: 1px solid var(--border-soft); }
.panel--dark { background: var(--ink); color: var(--on-dark); }

/* ---------- Audit ---------- */
.audit { border-radius: var(--radius-lg); padding: clamp(26px, 3.4vw, 52px); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: clamp(28px, 4vw, 64px); align-items: center; }
.audit__title { font-weight: 800; font-size: clamp(32px, 4.4vw, 60px); line-height: 1; letter-spacing: -.04em; margin: 18px 0 20px; }
.audit__copy { margin-bottom: 26px; font-size: 17px; line-height: 1.5; color: var(--on-dark-2); max-width: 44ch; }
.audit__fine { margin-top: 20px; font-size: 13px; color: var(--muted-2); }
.audit .eyebrow--dim { margin-bottom: 20px; }
.num-list { margin: 0; padding: 0; list-style: none; font-size: 16px; line-height: 1.5; }
.num-list li { padding: 16px 0; border-top: 1px solid var(--hairline); display: flex; gap: 14px; }
.num-list li:last-child { border-bottom: 1px solid var(--hairline); }
.num-list--dark li { padding: 18px 0; gap: 16px; border-color: var(--hairline-dark); }

/* ---------- Service rows ---------- */
.service-row { padding: clamp(24px, 3.2vw, 44px) 0; border-bottom: 1px solid var(--hairline); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(20px, 3vw, 52px); align-items: start; }
.service-row:last-child { border-bottom: 0; }
.service-row__num { font-family: var(--font-display); font-size: 12px; font-weight: 700; letter-spacing: .16em; color: var(--accent); }
.service-row__title { font-weight: 700; font-size: clamp(26px, 3vw, 40px); line-height: 1.04; letter-spacing: -.03em; margin-top: 12px; }
.service-row__value { margin-bottom: 14px; font-size: clamp(17px, 1.5vw, 20px); line-height: 1.4; color: var(--ink); max-width: 40ch; }
.service-row__desc { margin-bottom: 20px; font-size: 16px; line-height: 1.6; color: var(--ink-3); max-width: 52ch; }
.service-row__outcome { font-size: 15px; color: var(--ink); }
.service-row--muted .service-row__num { color: var(--muted-2); }
.service-row--muted .service-row__title { font-weight: 600; font-size: clamp(22px, 2.4vw, 32px); line-height: 1.06; letter-spacing: -.025em; color: var(--ink-2); }
.service-row--muted .service-row__value { font-size: clamp(16px, 1.4vw, 18px); color: var(--ink-2); }
.service-row--muted .service-row__desc { font-size: 15px; color: var(--muted); }
.service-row--muted .service-row__outcome { color: var(--ink-2); }

/* ---------- Browser chrome ---------- */
.browser { border-radius: 14px; overflow: hidden; background: var(--white); }
.browser__bar { display: flex; align-items: center; gap: 6px; padding: 10px 12px; background: var(--surface-alt); border-bottom: 1px solid rgba(20,18,15,.07); }
.browser__bar span { width: 7px; height: 7px; border-radius: 50%; background: var(--dot); }
.browser__bar em { margin-left: 8px; font-style: normal; font-size: 9px; font-weight: 600; letter-spacing: .1em; text-transform: uppercase; color: var(--muted-2); }
.browser .rd-img { width: 100%; object-fit: cover; }
.browser--lg { border-radius: 20px; border: 1px solid rgba(20,18,15,.1); }
.browser--lg .browser__bar { padding: 12px 14px; }
.browser--lg .browser__bar span { width: 8px; height: 8px; }
.browser--lg .browser__bar em { margin-left: 10px; font-size: 10px; }
.browser--shadow { box-shadow: 0 40px 90px -50px rgba(20,18,15,.6); }
.featured__shot { box-shadow: 0 30px 70px -34px rgba(0,0,0,.8); }

/* ---------- Work ---------- */
.featured { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 420px), 1fr)); gap: clamp(24px, 3vw, 48px); align-items: center; background: var(--ink); border-radius: var(--radius-lg); padding: clamp(22px, 3vw, 40px); color: var(--on-dark); margin-bottom: clamp(24px, 3vw, 40px); }
.featured:hover { color: var(--on-dark); }
.featured__title { font-weight: 800; font-size: clamp(34px, 4.6vw, 62px); line-height: 1; letter-spacing: -.04em; margin-bottom: 16px; }
.featured__metric { font-family: var(--font-display); font-weight: 800; font-size: clamp(24px, 2.8vw, 38px); line-height: 1; letter-spacing: -.03em; margin-bottom: 16px; }
.featured__desc { margin-bottom: 16px; font-size: 17px; line-height: 1.5; color: var(--on-dark-2); max-width: 42ch; }
.featured__impact { margin-bottom: 26px; font-size: 15px; line-height: 1.55; color: var(--muted-2); max-width: 44ch; }
.featured__impact strong { color: var(--on-dark); }
.featured__link { display: inline-flex; align-items: center; gap: 9px; padding-top: 22px; border-top: 1px solid var(--hairline-dark); font-size: 14px; font-weight: 600; color: var(--on-dark); }
.case-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: clamp(24px, 3vw, 40px); }
.case-card { display: flex; flex-direction: column; background: var(--surface); border: 1px solid var(--border-soft); border-radius: var(--radius-card); overflow: hidden; color: var(--ink); }
.case-card:hover { border-color: var(--accent); color: var(--ink); }
.case-card__media { padding: clamp(18px, 2vw, 24px) clamp(18px, 2vw, 24px) 0; }
.case-card__shot { border-radius: var(--radius-sm); overflow: hidden; border: 1px solid rgba(20,18,15,.1); background: var(--white); }
.case-card__shot .rd-img { width: 100%; object-fit: cover; }
.case-card__body { padding: clamp(20px, 2.2vw, 26px); display: flex; flex-direction: column; gap: 12px; flex: 1; }
.case-card__metric { font-family: var(--font-display); font-weight: 800; font-size: 26px; line-height: 1; letter-spacing: -.03em; }
.case-card__metric.metric--long { font-size: 22px; }
.metric--tags { display: flex; gap: 8px; flex-wrap: wrap; font-family: var(--font-display); font-weight: 700; font-size: 14px; letter-spacing: .04em; }
.metric--tags span { padding: 6px 11px; border-radius: 8px; background: var(--ink); color: var(--on-dark); }
.metric--tags span.is-accent { background: var(--accent); color: var(--white); }
.case-card__desc { font-size: 15px; line-height: 1.5; color: var(--ink-3); }
.case-card__impact { font-size: 14px; line-height: 1.55; color: var(--muted); }
.case-card__impact strong { color: var(--ink); }
.case-card__foot { margin-top: auto; padding-top: 18px; border-top: 1px solid var(--hairline); display: flex; align-items: center; justify-content: space-between; gap: 16px; font-size: 14px; font-weight: 600; }
.case-card__foot .arrow { font-size: 20px; }
.projects { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 280px), 1fr)); gap: clamp(20px, 3vw, 44px); align-items: center; margin-top: clamp(24px, 3vw, 40px); border: 1px solid rgba(20,18,15,.14); border-radius: var(--radius-card); padding: clamp(24px, 3vw, 40px); color: var(--ink); }
.projects:hover { border-color: var(--accent); color: var(--ink); }
.projects .big-num { font-size: clamp(44px, 6vw, 88px); }
.projects__label { margin-top: 12px; font-size: 11px; }
.projects__title { margin-bottom: 12px; font-size: clamp(17px, 1.5vw, 20px); line-height: 1.4; max-width: 36ch; }
.projects__copy { margin-bottom: 16px; font-size: 15px; line-height: 1.55; color: var(--ink-3); max-width: 44ch; }
.projects__impact { font-size: 14px; line-height: 1.55; color: var(--muted); max-width: 46ch; }
.projects__impact strong { color: var(--ink); }
.projects__link { justify-self: end; display: inline-flex; align-items: center; gap: 9px; font-size: 14px; font-weight: 600; }

/* ---------- Process ---------- */
.process { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); gap: 0; }
.process__step { padding: clamp(22px, 2.6vw, 32px) clamp(20px, 2.4vw, 32px); border-top: 2px solid var(--rule-dark); }
.process__step:first-child { padding-left: 0; border-top-color: var(--accent); }
.process__step:last-child { padding-right: 0; }
.process__step p { margin-top: 16px; font-size: clamp(17px, 1.5vw, 20px); line-height: 1.4; max-width: 28ch; }
#process .btn { margin-top: clamp(24px, 3vw, 36px); }
@media (max-width: 860px) { .process__step { padding-left: 0; padding-right: 0; } }

/* ---------- Clients ---------- */
.clients { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: clamp(20px, 2.6vw, 32px); }
.clients .panel { display: flex; flex-direction: column; }
.clients__title { font-weight: 800; font-size: clamp(26px, 3vw, 40px); line-height: 1.04; letter-spacing: -.035em; margin: 16px 0 18px; }
.clients__intro p, .clients__intro { font-size: 16px; line-height: 1.55; color: var(--ink-3); max-width: 42ch; }
.clients__intro p { margin-bottom: 8px; }
.clients__intro p:last-child { margin-bottom: 24px; }
.clients__ecom .clients__intro { color: var(--on-dark-2); margin-bottom: 24px; }
.hair-list { display: flex; flex-direction: column; margin-bottom: 24px; }
.hair-list__item { padding: 14px 0; border-top: 1px solid var(--hairline); }
.hair-list__item:last-child { border-bottom: 1px solid var(--hairline); }
.hair-list__title { font-size: 15px; font-weight: 700; }
.hair-list__detail { margin-top: 5px; font-size: 14px; color: var(--muted); }
.clients__outro p { font-size: 16px; line-height: 1.55; color: var(--ink); margin-bottom: 4px; }
.clients__outro p:last-child { margin-bottom: 26px; }
.clients .btn { margin-top: auto; align-self: flex-start; padding: 15px 26px; }
.chain { display: flex; flex-wrap: wrap; align-items: center; gap: 10px; margin-bottom: 26px; font-family: var(--font-display); font-weight: 700; font-size: clamp(14px, 1.3vw, 16px); letter-spacing: -.01em; }
.chain__pill { padding: 9px 15px; border-radius: 999px; background: rgba(239,237,232,.1); }
.chain__pill--accent { background: var(--accent); color: var(--white); }
.clients__points { display: flex; flex-direction: column; gap: 14px; margin-bottom: 28px; font-size: 16px; line-height: 1.55; color: var(--on-dark-2); max-width: 44ch; }

/* ---------- Reel ---------- */
.reel-hero { position: relative; display: block; width: 100%; border: 0; padding: 0; margin: 0; border-radius: var(--radius-lg); overflow: hidden; background: var(--ink); aspect-ratio: 16/7; text-align: left; color: var(--on-dark); }
button.reel-hero { cursor: pointer; }
.reel-hero__poster { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.reel-hero__overlay { position: absolute; inset: 0; background: linear-gradient(90deg, rgba(20,18,15,.82) 0%, rgba(20,18,15,.35) 55%, rgba(20,18,15,0) 100%); display: flex; align-items: flex-end; padding: clamp(22px, 3vw, 44px); }
.reel-hero__overlay > div, .reel-hero__overlay { gap: clamp(16px, 2vw, 26px); }
.reel-hero__overlay { flex-wrap: wrap; align-content: flex-end; }
.reel-hero__title { font-family: var(--font-display); font-weight: 800; font-size: clamp(26px, 3.4vw, 48px); line-height: 1; letter-spacing: -.035em; color: var(--on-dark); }
.reel-hero .eyebrow { margin-top: 10px; }
.play { display: flex; align-items: center; justify-content: center; border-radius: 50%; background: var(--accent); color: var(--white); flex: none; }
.play--lg { width: clamp(56px, 5vw, 74px); height: clamp(56px, 5vw, 74px); font-size: 20px; }
.play--sm { position: absolute; right: 14px; bottom: 14px; width: 38px; height: 38px; font-size: 13px; }
.reel-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: clamp(18px, 2.4vw, 28px); margin-top: clamp(18px, 2.4vw, 28px); }
.reel-card { display: flex; flex-direction: column; gap: 14px; }
.reel-card__media { position: relative; display: block; width: 100%; border: 0; padding: 0; margin: 0; border-radius: 18px; overflow: hidden; background: var(--ink); aspect-ratio: 9/13; }
button.reel-card__media { cursor: pointer; }
.reel-card__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.chip { position: absolute; left: 14px; top: 14px; padding: 6px 11px; border-radius: 999px; background: rgba(20,18,15,.72); color: var(--on-dark); font-size: 10px; font-weight: 600; letter-spacing: .12em; text-transform: uppercase; }
.reel-card__title { font-family: var(--font-display); font-weight: 700; font-size: 19px; letter-spacing: -.02em; }
.reel-card__caption { margin-top: 6px; font-size: 14px; color: var(--muted); }
@media (max-width: 768px) {
  .reel-hero { aspect-ratio: 4/3; }
  .reel-grid { grid-template-columns: repeat(2, 1fr); }
}

/* ---------- About ---------- */
.about { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: clamp(32px, 5vw, 72px); align-items: center; }
.about__frame { position: relative; width: 100%; max-width: 440px; justify-self: center; padding-top: 112%; }
@media (min-width: 720px) { .about__frame { padding-top: min(112%, 493px); } }
.about__fill { position: absolute; inset: 0; background: var(--accent); border-radius: var(--radius-card); }
.about__clip { position: absolute; inset: 0; border-radius: var(--radius-card); overflow: hidden; }
.about__clip img { position: absolute; left: 50%; bottom: -6%; transform: translateX(-50%); width: 104%; max-width: none; height: auto; filter: saturate(.6) contrast(1.05); }
.about__title { font-weight: 800; font-size: clamp(38px, 5.2vw, 72px); line-height: 1; letter-spacing: -.045em; margin: 18px 0 clamp(22px, 3vw, 30px); }
.about__p { margin-bottom: 20px; font-size: clamp(16px, 1.4vw, 19px); line-height: 1.55; color: var(--ink-3); max-width: 50ch; }
.about__p + .about__p { margin-bottom: 26px; }
.about__p strong { color: var(--ink); }
.pill-note { display: inline-flex; align-items: center; gap: 10px; padding: 11px 18px; border: 1px solid var(--border-mid); border-radius: 999px; font-size: 13px; color: var(--ink-3); }
.pill-note--dark { background: var(--ink); color: var(--on-dark); border-color: transparent; font-weight: 600; margin-bottom: 30px; }

/* ---------- Numbers ---------- */
.section--numbers { padding-top: clamp(56px, 8vw, 100px); }
.numbers { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); border-top: 1px solid rgba(20,18,15,.14); }
.numbers__cell { padding: clamp(26px, 3vw, 40px) 20px; border-right: 1px solid rgba(20,18,15,.1); }
.numbers__cell:first-child { padding-left: 0; }
.numbers__cell:last-child { padding-right: 0; border-right: 0; }
.numbers__label { margin-top: 14px; font-size: 11px; }
.numbers__sub { color: var(--muted); font-weight: 500; }
@media (max-width: 768px) {
  .numbers { grid-template-columns: repeat(2, 1fr); }
  .numbers__cell { border-right: 0; border-bottom: 1px solid rgba(20,18,15,.1); }
  .numbers__cell:nth-child(odd) { padding-left: 0; }
  .numbers__cell:nth-child(even) { padding-right: 0; }
  .numbers__cell:nth-last-child(-n+2) { border-bottom: 0; }
}

/* ---------- Notes ---------- */
.filter { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: clamp(24px, 3vw, 36px); }
.filter__btn { padding: 9px 16px; border-radius: 999px; font-size: 13px; font-weight: 600; cursor: pointer; border: 1px solid rgba(20,18,15,.18); background: transparent; color: var(--ink-3); min-height: 38px; }
.filter__btn.is-active { border-color: transparent; background: var(--ink); color: var(--on-dark); }
.post-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(20px, 2.6vw, 32px); }
.post-card { display: flex; flex-direction: column; background: var(--surface); border: 1px solid var(--border-soft); border-radius: 22px; overflow: hidden; color: var(--ink); }
.post-card:hover { border-color: var(--accent); color: var(--ink); }
.post-card.is-hidden { display: none; }
.post-card__media { position: relative; aspect-ratio: 16/10; background: var(--ink); }
.post-card__media img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; }
.post-card__body { padding: clamp(20px, 2.2vw, 26px); display: flex; flex-direction: column; gap: 12px; flex: 1; }
.post-card__meta { display: flex; gap: 12px; align-items: center; font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; }
.post-card__time { color: var(--muted); }
.post-card__title { font-weight: 700; font-size: clamp(20px, 2vw, 26px); line-height: 1.12; letter-spacing: -.025em; }
.post-card__excerpt { font-size: 15px; line-height: 1.5; color: var(--ink-3); }
.post-card__foot { margin-top: auto; padding-top: 18px; display: flex; align-items: center; justify-content: space-between; font-size: 12px; color: var(--muted); }
.post-card__foot .arrow { font-size: 18px; }
.pagination { margin-top: 40px; }
.pagination .nav-links { display: flex; gap: 8px; flex-wrap: wrap; }
.pagination .page-numbers { padding: 9px 16px; border-radius: 999px; border: 1px solid rgba(20,18,15,.18); font-size: 13px; font-weight: 600; }
.pagination .page-numbers.current { background: var(--ink); color: var(--on-dark); border-color: transparent; }

/* ---------- FAQ ---------- */
.faq { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(24px, 4vw, 64px); align-items: start; }
.faq__title { font-weight: 800; font-size: clamp(30px, 4vw, 54px); line-height: 1.02; letter-spacing: -.035em; margin-top: 16px; }
.accordion__item { border-top: 1px solid rgba(20,18,15,.14); }
.accordion__h { margin: 0; font: inherit; }
.accordion__btn { width: 100%; display: flex; align-items: flex-start; justify-content: space-between; gap: 20px; padding: 20px 0; background: transparent; border: 0; cursor: pointer; text-align: left; font-family: var(--font-display); font-weight: 600; font-size: clamp(17px, 1.7vw, 21px); line-height: 1.25; letter-spacing: -.015em; color: var(--ink); }
.accordion__sign { flex: none; font-size: 20px; color: var(--accent); line-height: 1.25; }
.accordion__panel { overflow: hidden; transition: height .3s var(--ease); }
.accordion__panel[hidden] { display: none; }
.accordion__panel p { padding: 0 40px 24px 0; font-size: 16px; line-height: 1.6; color: var(--ink-3); max-width: 56ch; }
.accordion__end { border-top: 1px solid rgba(20,18,15,.14); }

/* ---------- Social ---------- */
.section--social { padding-top: clamp(56px, 8vw, 100px); }
.social { border-top: 1px solid rgba(20,18,15,.14); padding-top: clamp(26px, 3.5vw, 44px); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: clamp(24px, 3vw, 48px); align-items: center; }
.social__title { font-weight: 800; font-size: clamp(26px, 3.2vw, 44px); line-height: 1.02; letter-spacing: -.035em; margin-top: 14px; }
.social__links { display: flex; flex-wrap: wrap; gap: 10px; }
.social__pill { display: inline-flex; align-items: center; gap: 10px; padding: 13px 20px; border: 1px solid rgba(20,18,15,.18); border-radius: 999px; font-size: 14px; font-weight: 600; color: var(--ink); }
.social__pill .dot { width: 6px; height: 6px; }
.social__pill em { font-style: normal; font-size: 12px; color: var(--muted); font-weight: 500; }
a.social__pill:hover { border-color: var(--accent); color: var(--accent); }

/* ---------- Contact ---------- */
.contact { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: clamp(36px, 5vw, 80px); }
.contact__title { font-weight: 800; font-size: clamp(30px, 4.2vw, 58px); line-height: 1; letter-spacing: -.04em; margin: 18px 0 22px; text-wrap: balance; }
.contact__intro { margin-bottom: 26px; font-size: 17px; line-height: 1.5; color: var(--ink-3); max-width: 38ch; }
.person { display: flex; align-items: center; gap: 16px; }
.person--rule { padding-top: 26px; border-top: 1px solid rgba(20,18,15,.14); }
.person__img { width: 56px; height: 56px; border-radius: 50%; object-fit: cover; object-position: 50% 12%; background: var(--ink); flex: none; }
.person__img--lg { width: 88px; height: 88px; }
.person__email { font-size: 14px; color: var(--muted); }
.person__email--lg { font-size: 16px; font-weight: 600; color: var(--ink); }
.person__name { font-size: 16px; font-weight: 600; }
.person__sub { font-size: 12px; color: var(--muted); margin-top: 4px; }
.form { display: flex; flex-direction: column; gap: 22px; background: var(--surface); border: 1px solid var(--border-soft); border-radius: var(--radius-card); padding: clamp(24px, 3vw, 40px); }
.field { display: flex; flex-direction: column; gap: 8px; }
.field label { font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.field input, .field textarea { border: 0; border-bottom: 1px solid var(--border-strong); background: transparent; padding: 10px 0; font-size: 16px; color: var(--ink); outline: none; border-radius: 0; width: 100%; transition: border-color .2s var(--ease), box-shadow .2s var(--ease); }
.field input::placeholder, .field textarea::placeholder { color: var(--muted-2); }
.field input:focus, .field textarea:focus { border-bottom-color: var(--accent); box-shadow: 0 1px 0 var(--accent); }
.field input:focus-visible, .field textarea:focus-visible { outline: none; }
.field textarea { resize: vertical; min-height: 120px; }
.field--hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.field__error { font-size: 13px; color: var(--ink-2); min-height: 0; }
.field__error:empty { display: none; }
.field.has-error input, .field.has-error textarea { border-bottom-color: var(--accent); }
.form .btn--block { margin-top: 6px; padding: 17px 28px; }
.form__status { font-size: 13px; color: var(--ink-3); }
.form__status.is-error { color: var(--ink); font-weight: 600; }
.form__success { font-size: 16px; color: var(--ink); font-weight: 600; }
.form--plugin input, .form--plugin textarea { border: 0; border-bottom: 1px solid var(--border-strong); background: transparent; padding: 10px 0; font-size: 16px; color: var(--ink); border-radius: 0; box-shadow: none; }
.form--plugin input:focus, .form--plugin textarea:focus { border-bottom-color: var(--accent); }
.form--plugin label { font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.form--plugin button[type="submit"], .form--plugin input[type="submit"] { display: inline-flex; align-items: center; justify-content: center; width: 100%; padding: 17px 28px; border: 0; border-radius: 999px; background: var(--accent); color: var(--white); font-size: 15px; font-weight: 600; cursor: pointer; }
.form--plugin button[type="submit"]:hover, .form--plugin input[type="submit"]:hover { background: var(--ink); }

/* ---------- Final band ---------- */
.band { margin-top: var(--section); background: var(--ink); color: var(--on-dark); }
.band__inner { padding-top: var(--section); padding-bottom: var(--section); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: clamp(28px, 4vw, 64px); align-items: end; }
.band__title { font-weight: 800; font-size: clamp(40px, 6.4vw, 96px); line-height: .94; letter-spacing: -.045em; }

/* ---------- Footer ---------- */
.site-footer { background: var(--ink); color: var(--on-dark); border-top: 1px solid rgba(239,237,232,.14); }
.site-footer .container { padding-top: clamp(48px, 6vw, 84px); padding-bottom: 32px; }
.site-footer__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 260px), 1fr)); gap: clamp(28px, 4vw, 60px); align-items: start; }
.site-footer__word { font-family: var(--font-display); font-weight: 800; font-size: clamp(40px, 6vw, 76px); line-height: .9; letter-spacing: -.05em; }
.site-footer__tagline { margin-top: 14px; color: var(--muted-2); }
.site-footer__col { display: flex; flex-direction: column; gap: 12px; font-size: 15px; }
.site-footer__col a { color: var(--on-dark); }
.site-footer__col a:hover { color: var(--accent); }
.site-footer__label { font-size: 11px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--muted-2); margin-bottom: 4px; }
.site-footer__muted { color: var(--muted-2); }
.site-footer__social { display: flex; flex-wrap: wrap; gap: 14px; margin-top: 10px; font-size: 13px; }
.site-footer__social a, .site-footer__social span { color: var(--muted-2); }
.site-footer__bar { margin-top: clamp(36px, 5vw, 64px); padding-top: 22px; border-top: 1px solid rgba(239,237,232,.14); display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; font-size: 12px; color: var(--muted-2); }
.site-footer__bar a { color: var(--muted-2); }

/* ---------- Inner pages ---------- */
.page-hero { padding-top: clamp(40px, 6vw, 80px); }
.page-hero--services { padding-top: clamp(48px, 7vw, 96px); }
.crumb { display: inline-block; font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.display { font-weight: 800; font-size: clamp(52px, 9vw, 132px); line-height: .9; letter-spacing: -.05em; margin: clamp(20px, 3vw, 32px) 0 clamp(24px, 3vw, 40px); }
.display--services { font-size: clamp(44px, 7vw, 100px); line-height: .92; letter-spacing: -.045em; margin: 18px 0 0; }
.display--service { font-size: clamp(42px, 6.6vw, 94px); line-height: .92; letter-spacing: -.045em; margin: 0; }
.display--note { font-size: clamp(36px, 5vw, 72px); line-height: .95; letter-spacing: -.04em; margin: 18px 0 20px; }
.page-hero__grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 380px), 1fr)); gap: clamp(28px, 4vw, 64px); align-items: end; }
.page-hero__grid--service { margin-top: clamp(20px, 3vw, 32px); }
.page-hero__intro { font-size: clamp(16px, 1.5vw, 19px); line-height: 1.5; color: var(--ink-3); max-width: 40ch; }
.page-hero__intro--lg { font-size: clamp(17px, 1.6vw, 21px); line-height: 1.45; max-width: 36ch; }
.meta-row { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 180px), 1fr)); gap: 20px; border-top: 1px solid rgba(20,18,15,.14); border-bottom: 1px solid rgba(20,18,15,.14); padding: 22px 0; margin: 0; }
.meta-row dt { font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); margin-bottom: 8px; }
.meta-row dd { margin: 0; font-size: 16px; font-weight: 600; }
.section--hero-shot { padding-top: clamp(28px, 4vw, 48px); }
.split { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(28px, 4vw, 64px); align-items: start; }
.num-head { display: flex; align-items: baseline; gap: 16px; }
.num-head__num { font-family: var(--font-display); font-weight: 800; font-size: clamp(30px, 3.4vw, 44px); letter-spacing: -.04em; color: var(--accent); }
.num-head__title { font-weight: 700; font-size: clamp(28px, 3.2vw, 42px); letter-spacing: -.03em; }
.num-head--service .num-head__num { font-size: clamp(28px, 3.2vw, 40px); }
.num-head--service .num-head__title { font-size: clamp(26px, 3vw, 40px); }
.num-head--mb { margin-bottom: clamp(24px, 3vw, 40px); }
.num-head--mb-lg { margin-bottom: clamp(28px, 4vw, 48px); }
.num-head--mb-sm { margin-bottom: clamp(24px, 3vw, 36px); }
.caps .num-head--mb-sm { margin-bottom: clamp(20px, 3vw, 32px); }
.num-head--sm { margin-bottom: 14px; }
.prose .lead p { margin-bottom: 16px; font-size: clamp(17px, 1.5vw, 20px); line-height: 1.5; color: var(--ink); max-width: 50ch; }
.prose .body p { font-size: 16px; line-height: 1.6; color: var(--ink-3); max-width: 52ch; }
.prose .body p + p { margin-top: 12px; }
.layers { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 220px), 1fr)); gap: 16px; }
.layer { background: var(--surface); border: 1px solid var(--border-soft); border-radius: 18px; padding: clamp(20px, 2.4vw, 28px); min-height: 180px; display: flex; flex-direction: column; justify-content: space-between; gap: 18px; }
.layer__label { font-size: 11px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.layer__title { font-family: var(--font-display); font-weight: 700; font-size: 22px; letter-spacing: -.02em; }
.layer p { margin-top: 8px; font-size: 14px; line-height: 1.5; color: var(--ink-3); }
.layer--dark { background: var(--ink); color: var(--on-dark); border-color: transparent; }
.layer--dark .layer__label { color: var(--muted-2); }
.layer--dark p { color: var(--on-dark-2); }
.layer--accent { background: var(--accent); color: var(--white); border-color: transparent; }
.layer--accent .layer__label { color: rgba(255,255,255,.9); }
.layer--accent p { color: rgba(255,255,255,.9); }
.shots { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: clamp(18px, 2.4vw, 28px); }
.shot { margin: 0; }
.shot__frame { border-radius: 14px; overflow: hidden; background: var(--white); border: 1px solid rgba(20,18,15,.1); }
.shot__frame--r16 { border-radius: 16px; }
.shot__frame .rd-img { width: 100%; object-fit: cover; }
.shot figcaption { margin-top: 12px; font-size: 13px; color: var(--muted); }
.result { margin-top: var(--section-inner); background: var(--ink); color: var(--on-dark); }
.result .container { padding-top: var(--section-inner); padding-bottom: var(--section-inner); }
.result__metric { font-family: var(--font-display); font-weight: 800; font-size: clamp(48px, 10vw, 148px); line-height: .9; letter-spacing: -.05em; }
.result__label { margin-top: 22px; letter-spacing: .18em; }
.result__points { margin-top: clamp(36px, 5vw, 64px); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: clamp(20px, 3vw, 40px); padding-top: clamp(28px, 4vw, 44px); border-top: 1px solid var(--hairline-dark); }
.result__pt { font-family: var(--font-display); font-weight: 700; font-size: 26px; letter-spacing: -.02em; }
.result__pd { margin-top: 8px; font-size: 14px; color: var(--muted-2); }
.quote { margin: clamp(36px, 5vw, 64px) 0 0; padding: clamp(24px, 3vw, 36px); border-left: 2px solid var(--accent); background: rgba(239,237,232,.04); border-radius: 0 16px 16px 0; }
.quote p { font-family: var(--font-display); font-weight: 500; font-size: clamp(19px, 2.2vw, 28px); line-height: 1.35; letter-spacing: -.02em; max-width: 44ch; }
.quote footer { margin-top: 18px; font-size: 11px; font-weight: 600; letter-spacing: .16em; text-transform: uppercase; color: var(--muted-2); }
.pill-links { display: flex; flex-wrap: wrap; gap: 12px; }
.pill-link { padding: 13px 22px; border: 1px solid rgba(20,18,15,.18); border-radius: 999px; font-size: 15px; font-weight: 600; }
.pill-link:hover { border-color: var(--accent); color: var(--ink); }
.section--last { padding-bottom: clamp(56px, 7vw, 96px); }
.next { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(24px, 3vw, 48px); align-items: center; border-top: 1px solid rgba(20,18,15,.14); padding-top: clamp(28px, 4vw, 44px); color: var(--ink); }
.next:hover { color: var(--ink); }
.next__title { font-family: var(--font-display); font-weight: 800; font-size: clamp(38px, 5.4vw, 76px); line-height: .95; letter-spacing: -.04em; }
.next__sub { margin-top: 14px; font-size: 15px; color: var(--ink-3); }
.next__shot { border-radius: 16px; overflow: hidden; background: var(--white); border: 1px solid rgba(20,18,15,.1); }
.next__shot .rd-img { width: 100%; object-fit: cover; }

/* Services overview */
.section--groups { padding-top: clamp(44px, 6vw, 84px); }
.group { border-top: 1px solid rgba(20,18,15,.14); padding: clamp(28px, 4vw, 52px) 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(24px, 4vw, 56px); align-items: start; }
.group:last-child { padding-bottom: 0; }
.group__num { font-family: var(--font-display); font-weight: 800; font-size: clamp(28px, 3.2vw, 40px); letter-spacing: -.04em; color: var(--accent); }
.group__title { font-weight: 700; font-size: clamp(30px, 3.6vw, 50px); line-height: 1.02; letter-spacing: -.035em; margin: 14px 0 18px; }
.group__copy { font-size: 17px; line-height: 1.5; color: var(--ink-3); max-width: 38ch; }
.group--muted .group__num { color: var(--muted-2); }
.group--muted .group__title { font-weight: 600; font-size: clamp(24px, 2.6vw, 36px); line-height: 1.05; letter-spacing: -.03em; color: var(--ink-2); }
.group--muted .group__copy { font-size: 16px; color: var(--muted); }
.link-list { display: flex; flex-direction: column; }
.link-list__item { display: flex; align-items: center; justify-content: space-between; gap: 20px; padding: 16px 0; border-top: 1px solid var(--hairline); font-size: 17px; font-weight: 600; }
.link-list__item:last-child { border-bottom: 1px solid var(--hairline); }
.arrow--muted { color: var(--muted-2); }
.group--muted .link-list__item { padding: 14px 0; font-size: 16px; font-weight: 500; color: var(--ink-3); border-color: rgba(20,18,15,.1); }
a.link-list__item:hover { color: var(--accent); }
.proof { border-radius: var(--radius-lg); padding: clamp(24px, 3vw, 44px); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 340px), 1fr)); gap: clamp(28px, 4vw, 56px); align-items: center; }
.proof .eyebrow { font-size: 11px; }
.proof__title { font-weight: 800; font-size: clamp(30px, 4vw, 54px); line-height: 1; letter-spacing: -.04em; margin: 16px 0 18px; }
.proof__copy { margin-bottom: 26px; font-size: 16px; line-height: 1.5; color: var(--on-dark-2); max-width: 38ch; }
.proof__shot, .related-case__shot { border-radius: 16px; overflow: hidden; background: var(--white); box-shadow: 0 30px 70px -34px rgba(0,0,0,.8); }
.proof__shot .rd-img, .related-case__shot .rd-img { width: 100%; object-fit: cover; }
.cta-close { padding-top: var(--section-inner); padding-bottom: clamp(56px, 7vw, 96px); }
.cta-close__inner { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(28px, 4vw, 56px); align-items: center; }
.cta-close__inner--rule { border-top: 1px solid rgba(20,18,15,.14); padding-top: clamp(28px, 4vw, 48px); }
.cta-close__title { font-size: clamp(32px, 4.5vw, 62px); line-height: 1; letter-spacing: -.04em; margin-bottom: 20px; }
.cta-close .person { gap: 18px; justify-self: end; }
@media (max-width: 720px) { .cta-close .person { justify-self: start; } }

/* Service single */
.do-grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 240px), 1fr)); gap: 16px; }
.do-card { background: var(--surface); border: 1px solid var(--border-soft); border-radius: 18px; padding: clamp(20px, 2.4vw, 28px); }
.do-card__title { font-family: var(--font-display); font-weight: 700; font-size: 20px; letter-spacing: -.02em; }
.do-card p { margin-top: 10px; font-size: 15px; line-height: 1.5; color: var(--ink-3); }
.do-card--dark { background: var(--ink); color: var(--on-dark); border-color: transparent; }
.do-card--dark p { color: var(--on-dark-2); }
.caps { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); gap: clamp(28px, 4vw, 56px); align-items: center; }
.diamond-list { margin: 0; padding: 0; list-style: none; font-size: 16px; }
.diamond-list li { padding: 15px 0; border-top: 1px solid var(--hairline); display: flex; gap: 14px; }
.diamond-list li:last-child { border-bottom: 1px solid var(--hairline); }
.related-case { margin-top: var(--section-inner); background: var(--ink); color: var(--on-dark); }
.related-case .container { padding-top: clamp(48px, 7vw, 96px); padding-bottom: clamp(48px, 7vw, 96px); }
.related-case > .container > .eyebrow { font-size: 11px; }
.related-case__inner { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 300px), 1fr)); gap: clamp(24px, 4vw, 56px); align-items: center; margin-top: clamp(24px, 3vw, 40px); color: var(--on-dark); }
.related-case__inner:hover { color: var(--on-dark); }
.related-case__title { font-family: var(--font-display); font-weight: 800; font-size: clamp(38px, 5.4vw, 76px); line-height: .95; letter-spacing: -.04em; }
.related-case__desc { margin: 16px 0 22px; font-size: 16px; line-height: 1.5; color: var(--on-dark-2); max-width: 36ch; }
.related-case__metric { font-family: var(--font-display); font-weight: 800; font-size: clamp(24px, 3vw, 38px); letter-spacing: -.03em; }
.related-case__label { margin-top: 8px; font-size: 11px; letter-spacing: .14em; }
.related-case__link { display: inline-flex; align-items: center; gap: 9px; margin-top: 26px; font-size: 14px; font-weight: 600; }

/* Notes single / generic page */
.note__head .display { margin-top: 18px; }
.note__meta { margin-top: clamp(20px, 3vw, 32px); }
.note__thumb { padding-top: clamp(28px, 4vw, 48px); }
.note__thumb img { border-radius: 20px; width: 100%; }
.note__body { padding-top: clamp(32px, 5vw, 64px); max-width: calc(68ch + 2 * var(--gutter)); margin-left: 0; }
.prose--article > * + * { margin-top: 1.2em; }
.prose--article p, .prose--article li { font-size: 18px; line-height: 1.6; color: var(--ink-3); }
.prose--article h2 { font-weight: 800; font-size: clamp(26px, 3vw, 36px); letter-spacing: -.03em; margin-top: 1.8em; }
.prose--article h3 { font-weight: 700; font-size: clamp(20px, 2.2vw, 26px); letter-spacing: -.02em; margin-top: 1.6em; }
.prose--article a { color: var(--accent); text-decoration: underline; text-underline-offset: 3px; }
.prose--article img { border-radius: 16px; }
.prose--article blockquote { margin: 1.6em 0; padding: 4px 0 4px 24px; border-left: 2px solid var(--accent); font-family: var(--font-display); font-size: clamp(19px, 2vw, 24px); font-weight: 500; letter-spacing: -.02em; }
.prose--article pre { background: var(--ink); color: var(--on-dark); padding: 20px; border-radius: 12px; overflow-x: auto; font-size: 14px; }
.prose--article code { font-size: .92em; }

/* ---------- Video modal ---------- */
.video-modal { position: fixed; inset: 0; z-index: 90; background: rgba(20,18,15,.92); display: flex; align-items: center; justify-content: center; padding: 24px; }
.video-modal[hidden] { display: none; }
.video-modal__frame { position: relative; width: min(100%, 1100px); aspect-ratio: 16/9; background: var(--ink); border-radius: 16px; overflow: hidden; }
.video-modal__frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.video-modal__close { position: absolute; top: 16px; right: 20px; width: 44px; height: 44px; border-radius: 50%; border: 0; background: var(--paper); color: var(--ink); font-size: 26px; line-height: 1; cursor: pointer; }
.video-modal--portrait .video-modal__frame { width: min(100%, 420px); aspect-ratio: 9/16; }
body.has-modal { overflow: hidden; }

/* ---------- Audit modal ---------- */
.audit-modal { position: fixed; inset: 0; z-index: 200; background: rgba(20,18,15,.62); -webkit-backdrop-filter: blur(6px); backdrop-filter: blur(6px); display: flex; align-items: flex-start; justify-content: center; padding: clamp(16px, 4vw, 40px); overflow-y: auto; }
.audit-modal[hidden] { display: none; }
.audit-modal__card { position: relative; margin: auto; width: 100%; max-width: 960px; background: var(--paper); border-radius: var(--radius-card); overflow: hidden; box-shadow: 0 50px 110px -40px rgba(20,18,15,.8); display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 320px), 1fr)); color: var(--ink); }
.audit-modal__close { position: absolute; right: 14px; top: 14px; z-index: 2; width: 38px; height: 38px; border-radius: 50%; border: 1px solid var(--border-mid); background: rgba(239,237,232,.9); color: var(--ink); font-size: 17px; line-height: 1; cursor: pointer; transition: background-color .2s var(--ease), color .2s var(--ease); }
.audit-modal__close:hover { background: var(--ink); color: var(--on-dark); }
.audit-modal__side { background: var(--ink); color: var(--on-dark); padding: clamp(26px, 3.4vw, 44px); display: flex; flex-direction: column; }
.audit-modal__eyebrow { font-size: 11px; }
.audit-modal__title { font-weight: 800; font-size: clamp(26px, 3vw, 40px); line-height: 1.02; letter-spacing: -.035em; margin: 16px 0 18px; }
.audit-modal__copy { margin-bottom: 26px; font-size: 15px; line-height: 1.55; color: var(--on-dark-2); max-width: 36ch; }
.num-list--tight { margin-bottom: 26px; font-size: 15px; }
.num-list--tight li { padding: 14px 0; gap: 14px; }
.audit-modal__person { margin-top: auto; display: flex; align-items: center; gap: 14px; }
.audit-modal__avatar { width: 46px; height: 46px; border-radius: 50%; object-fit: cover; object-position: 50% 12%; background: var(--ink); flex: none; }
.audit-modal__name { font-size: 14px; font-weight: 600; }
.audit-modal__note { font-size: 12px; color: var(--muted-2); }
.audit-modal__main { padding: clamp(26px, 3.4vw, 44px); }
.audit-form { display: flex; flex-direction: column; gap: 20px; }
.audit-form[hidden] { display: none; }
.audit-form .btn--block { margin-top: 4px; padding: 17px 28px; }
.audit-form__fine { font-size: 12px; color: var(--muted); }
.audit-modal__success { height: 100%; display: flex; flex-direction: column; justify-content: center; gap: 16px; min-height: 260px; }
.audit-modal__success[hidden] { display: none; }
.audit-modal__check { display: flex; align-items: center; justify-content: center; width: 48px; height: 48px; border-radius: 50%; background: var(--accent); color: var(--white); font-size: 20px; }
.audit-modal__success-title { font-weight: 700; font-size: clamp(22px, 2.4vw, 30px); letter-spacing: -.03em; }
.audit-modal__success p { font-size: 15px; line-height: 1.55; color: var(--ink-3); max-width: 34ch; }
.audit-modal__done { align-self: flex-start; margin-top: 8px; padding: 14px 24px; font-size: 14px; }
.audit-modal :focus-visible { outline-color: var(--accent); }
.audit-modal__side :focus-visible { outline-color: var(--paper); }

/* ---------- Reveal ---------- */
.js [data-reveal] { opacity: 0; transform: translateY(16px); transition: opacity .4s var(--ease), transform .4s var(--ease); }
.js [data-reveal].is-revealed { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .marquee__track { animation: none; }
  .js [data-reveal] { opacity: 1; transform: none; transition: none; }
  .accordion__panel, .site-nav, .nav-toggle span, .btn, a { transition: none; }
}

@media (max-width: 480px) {
  .btn { padding: 15px 22px; }
  .btn-row .btn { width: 100%; justify-content: center; }
  .display { font-size: clamp(44px, 13vw, 60px); }
}

/* ---------- Mobile: ≥44px tap targets, ≥16px body copy ---------- */
@media (max-width: 768px) {
  .brand { padding: 5px 0; }
  .text-link, .section-head__link, .featured__link, .projects__link, .related-case__link, .crumb, .person__email, .to-top { padding: 10px 0; min-height: 44px; display: inline-flex; align-items: center; }
  .filter__btn, .social__pill, .pill-link, .link-list__item { min-height: 44px; }
  .site-footer__col a, .site-footer__social a { padding: 6px 0; }
  .problem__lead, .service-row__desc, .service-row__outcome, .featured__impact, .case-card__desc, .case-card__impact, .projects__copy, .projects__impact, .hair-list__detail, .reel-card__caption, .post-card__excerpt, .layer p, .do-card p, .result__pd, .next__sub, .clients__intro, .clients__outro p, .prose .body p, .about__p, .contact__intro, .audit__copy, .featured__desc, .group__copy, .proof__copy, .related-case__desc, .page-hero__intro { font-size: 16px; }
  .shot figcaption, .audit__fine, .form__status, .field__error, .person__sub, .hero__stat-label { font-size: 13px; }
}